Selling a home today is not like it was for your parent’s generation. Everything has changed. Traditional bricks and mortar real estate brokerages are dying a long slow painful death. Buyers no longer need a real estate broker to find their next home: They search the Internet for themselves. Everyone uses the Internet. What does this mean for home sellers? They don’t need the traditional bricks and mortar brokerage to help them sell their home, and they certainly don’t need to pay a 5% or 6% commission anymore.

But most home sellers don’t know how the real estate business uses them, takes their money, and then discards them. This book is the culmination of a lifetime of experience of a real estate attorney (ret.), and long time real estate broker who shares insider secrets few people know. All this does not mean you can just list with a cheap MLS listing broker and get what you need either, and trying to sell as a FSBO (For sale by owner) is equally full of traps for the unwary.

How do you sell your home today? How do you market it effectively to the largest number of highly qualified buyers? That’s what this book is all about. You’ll learn things even most Realtors don’t know. Best of all, you can save tens of thousands with the tips in this book.

By the way, you might be inclined to think I wrote this book to get listings, right? Why else would I write a book about the insider secrets to listing and selling your home? I am an Exclusive Buyer’s Agent, not a listing agent, so why did I write this detailed and thorough book? I’m not a whistleblower, although if you hear I committed suicide, I want you to know while I’m still alive, “I’m not suicidal!” The truth is, I wrote this book so home sellers could make wide decisions for their retirement years and not get caught in all of the traps for the unwary that devastate a small number of retirees. I don’t want anyone to get ensnared by the games Realtors play or the insider traps of traditional real estate brokerage. That’s why I wrote this book.

If you’re a home seller, or you’re planning to sell, I strongly urge you to read this book. One of my own clients told me that if he had read this book before he listed and sold his home, he could have saved $50,000. How’s that for some motivation to read this book?

You can learn more about this book with our “Book Preview” button above, and you’ll not only see the Table of Contents, but get to read some of the book.